monirulislam.net

DIGITAL TRANSFORMATION

SPECIALIST

I’m a results-driven Digital Strategy Consultant & Transformation Specialist with over 10 years of experience across diverse industries including E-commerce, Agriculture, Food, Fashion & Beauty, Education, Disaster response, Development, and more. I specialised in bridging innovation with impact, having led national-level digital transformation projects for NGOs, government partners, and private brands.

0+

Clients I've worked with

Brands I've Worked with

Industry Experience & Achievements

NGO & Development
Beauty
Fashion
FMCG
Electronics & Home Appliance
Resturant & Hospitality
Food & Beverage
Building Materials
Content Production
Education
IT & Software
Healthcare

37.3%

Surge in Overall Revenue for Markedium

Enhanced User Engagement and Revenue Growth: Achieved a 21.64% increase in user engagement and a 39% rise in user retention in the first half of 2024, leading to a substantial 37.3% surge in overall revenue for Markedium.

$100M

B2B Leeds for Dhaka Thai Limited (Brands: Alco, Maxx, MaxxPro)

Generated B2B leads exceeding $100 million for Dhaka Thai Limited (Brands: Alco, Maxx, MaxxPro) in 2023.

1000+

Digital Innovation in Agriculture & Disaster Management

Launched Sofol Chashi App and AI Chatbot, empowering 1,000+ farmers; implemented disaster response tech boosting efficiency by 80%.

100K+

E-commerce Platform Transformation

Transformed Shajgoj Limited into the leading beauty e-commerce platform within first 9 months, achieving 100K+ orders and surpassing investor expectations.

About Me

A results-driven leader passionate about bridging the digital divide and driving sustainable growth through technology, strategic marketing, and innovation. With diversed industry experience , I deliver measurable business and social impact

Experience

0 Years+

Work Across

0 Countries

Over

0 Projects

Experience

Contact With us

Road, 13, Block G, Niketon

Gulshan 1, Dhaka-1212

hi@monirulislam.net

+8801717-902584

Call For Inquiry

+8801717-902584

Project Manager & Digital Transformation Lead, Light House -(Sep 2024 – Present)

Led digital transformation by launching the Sofol Chashi Mobile App and Online Portal, significantly expanding agricultural outreach.
Developed and deployed an AI-powered Chatbot and diverse educational content, boosting knowledge sharing among volunteers and farmers.
Delivered impactful training to 100 volunteers and 1,000 farmers, accelerating digital adoption within rural communities.
Set and pursued ambitious outcomes, targeting a 75% increase in agricultural knowledge and 80% boost in accessibility for farmers.
Directed the implementation of a web-based Disaster Response System in Kurigram, integrating disaster preparedness and gender-sensitive journalism modules.
Built capacity by training 70 disaster volunteers, 50 journalists, and 35 government stakeholders, seeking to raise real-time disaster response efficiency by 80%.
Created specialized learning resources to empower local responders and enhance disaster mitigation.
Streamlined policy workflows and established digital mechanisms for improved organizational efficiency.
Launched a Digital Academy, providing focused training on internal policies and procedures to boost knowledge and performance.

Head of Digital Strategy, Markedium - (Jan 2020 - Aug 2024)

Led digital and creative teams to generate innovative ideas and concepts.
Increased brand awareness across digital media platforms.
Developed and implemented marketing plan to reach the target audience.
Evaluated industry trends and planned strategies accordingly.
Identified new business opportunities and services to boost revenue and profitability.
Executed comprehensive digital strategy, leveraging emerging trends to drive growth.
Optimized content strategies, increasing user engagement by 21.64% and retention by 39%.
Diversified content distribution to broaden audience reach and foster community.
Integrated AI technology to enhance content delivery.
Grew digital advertising revenue by 43% through strategic partnerships.
Implemented monetization strategies, raising overall revenue by 37.3%.
Ensured brand compliance and regulatory adherence, maintaining data protection and transparency.
Fostered a culture of innovation, anticipating digital trends for future advancements.

Digital Strategy & Growth Consultant, 4C Communications - (Mar 2021 – Jun 2024)

Led digital strategy for Educo, SNV, and Practical Action, enhancing brand visibility and engagement.
Executed high-impact audio-visual content, documentaries, and promotional materials, boosting digital engagement.
Developed innovative strategies to increase awareness and online interactions.
Ensured compliance with donor guidelines and reporting standards.

Digital Strategy & Transformation Consultant, Light House - (Mar 2016 – Feb 2024 )

Conducted training sessions and webinars on digital media and cyber security for employees and volunteers to increase team skills and efficiency, providing post-training support to resolve related issues.
Planned and executed audio-visual content, documentaries, and educational video content and materials for various projects.
Planned, monitored, and executed video and static content involving top influencers to engage the youth demographic.
Developed and implemented digital strategies to increase awareness and engagement across digital platforms.
Ensured compliance with donor guidelines and reporting requirements.

Digital Brand & Marketing Consultant, Dhaka Thai Limited - (Nov 2020 - Jan 2023)

Orchestrated comprehensive digital marketing campaigns for Alco, Maxx, and MaxxPro, leading to a significant increase in brand recognition and customer engagement.
Achieved over $100 million in B2B leads by implementing targeted marketing strategies.
Leveraged data analytics to optimize marketing efforts, resulting in a 50% increase in conversion rates.
Collaborated with cross-functional teams to align marketing strategies with business goals, ensuring cohesive brand messaging.
Conducted detailed market analysis to identify trends and opportunities, driving strategic planning.
Developed and executed successful content marketing strategies, increasing brand loyalty.

Manager, Strategy, Execution and Performance Management, D'Reach-(Mar2019-Feb2021)

Led and grew digital marketing and media buying teams, enhancing overall team performance and development.
Planned, implemented, and managed clients’ digital marketing campaigns, ensuring alignment with marketing objectives.
Prepared comprehensive reports and deliverables, providing actionable insights to clients.
Monitored ad operations, optimizing campaigns for best outcomes, achieving a 30% increase in ad efficiency.
Formulated monthly, quarterly, and yearly digital marketing plans, ensuring strong ROI for clients.
Managed digital marketing efforts for brands like Standard Chartered Bank, Yellow Clothing, and Honda, Walton, Kumarika, USAID, HappyTap Bangladesh, Lovello, Daikin AC, and Pledge Harbor International School.
Developed and executed customer acquisition strategies, increasing client base by 25%.
Leveraged advanced analytics to track performance metrics and optimize campaign effectiveness.

Assistant Manager, Digital Marketing, Shajgoj Limited-(Jun2018-Feb 2019)

Developed and executed digital marketing strategies for Shajgoj's blog and e-commerce platform, leading to achieve 100K+ orders within first nine months.
Created and managed engaging content, driving increased traffic and user engagement.
Planned and executed digital campaigns on Facebook and Instagram, improving customer engagement and conversion rates.
Supervised creative and content teams, ensuring high-quality output and timely delivery.
Monitored ad operations and optimized campaigns, achieving a 25% increase in ROI.
Utilized Google Tag Manager, Google Analytics and Facebook Analytics to track and analyze website traffic, providing insights for strategic decision-making.
Implemented successful SEO strategies, resulting in a 40% increase in organic search traffic.
Coordinated with product teams to develop promotional strategies, boosting sales and customer satisfaction.

Assistant Manager, Key Accounts, CrossWord M&C-(Sep2014-May2018)

Managed client relationships and the Digital Accounts Team.
Planned and executed integrated consumer engagement campaigns.
Developed content for social media pages, websites, and digital advertisements.
Worked with vendors to develop creative assets, applications, videos, and websites.
Monitored and optimized advertisement campaigns on various platforms.
Generated in-depth campaign reports with detailed analysis.
Supervised customer query and content management teams
Managed digital marketing efforts for brands like Payza, Paragon, University of Asia Pacific, Fareast international University, SkillHut, MGH, Crescent Footwear, Christian aid, Light House, Picasso Inn, RDC, UK BD Bazar, Casada, DigiWorld24, Bashundhara Group, Bangladesh Border Guard, WishList Bangladesh.